Digital Ad Buyer

Requirements

• Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.
• Develop and implement digital advertising strategies and campaigns to drive brand awareness, engagement, and conversions.
• Source and present audience data and advertising proposals to clients for feedback.
• Negotiate with advertising sales agents to ensure the most cost-effective deal structures.
• Manage budgets and monitor campaign costs and ROI metrics.
• Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates.
• Conduct research and analysis to identify target audiences, market trends, and competitors to inform campaign strategies.
• Identify and evaluate appropriate advertising channels and platforms based on campaign objectives, target audience, and budget.
• Monitor and optimize campaign performance, including ad creative, targeting, bidding, and budget allocation, to maximize ROI and achieve key performance indicators (KPIs).
• Perform data analysis and generate regular reports to track campaign performance.
• Conduct A/B testing and experiment with different ad formats, messaging, and targeting options to improve campaign effectiveness.
• Build and maintain relationships with advertising platforms, vendors, and media partners to stay informed about industry updates, negotiate favorable terms, and access new advertising opportunities.
• Provide insights and make recommendations for optimization.
• Must attend and contribute to regularly scheduled staff meetings.
• Proficiency in speaking, reading and writing in the English language required. Additional language proficiency is a plus.

Benefits

• Competitive compensation
• 100% company-paid medical, dental, and vision premiums for employees and dependents
• Short, and Long Term Disability Insurance and Basic Life Insurance paid for employee, with option of additional AD&D insurance
• Generous Paid Time Off
• Health Spending Account (HSA)
• 401(k) investment opportunity with employer match
• Paid parental leave
• Identity Theft Insurance
• Pet Insurance