Digital Marketing Analyst

Requirements

• Analyze advertising data to extract insights and identify areas for improvement.
• Develop and implement data-driven recommendations to improve campaign performance.
• Conduct A/B testing and other experiments to optimize advertising campaigns.
• Collaborate with the digital marketing team to create dashboards and reports that track key metrics.
• Build and maintain a deep understanding of our advertising performance across multiple channels and platforms and proactively identify opportunities for improvement.
• Conduct analyses and prepare reports that communicate insights, findings, and recommendations to key stakeholders across the organization.
• Develop and maintain deep expertise in our advertising data sources, including data from our advertising platforms and other sources, and proactively identify opportunities to enhance our data quality and completeness.
• Support the planning, execution, and optimization of digital advertising campaigns across platforms including TikTok, Amazon, and Meta.
• Develop deep category expertise to inform cross-functional decision-making with data-driven insights and market trends.
• Continuously monitor advertising performance, proactively identify emerging trends and issues, and develop strategies to address them.
• Stay up to date with the latest trends and best practices in data analysis and advertising.

Benefits

• Opportunity to work for a high-growth startup
• Collaborative and ambitious team
• Opportunity for professional growth and development
• Competitive salary and benefits