Director, Earned & Owned Strategy (Travel)

WPROMOTE
Dallas, TX
Category Operations
Job Description
We’re looking for a Director of Earned & Owned Strategy to lead a major U.S. travel brand account. This role will oversee a cross-functional team spanning SEO, Content Marketing, and Strategy initiatives.

Requirements

  • 7–10 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels.
  • 3+ years agency experience in a client-facing role
  • Category experience within travel, loyalty, or large-scale consumer service industries is required.
  • Working experience with Web Analytics and SEMRush or similar SEO platforms
  • Proven success managing large-scale, enterprise search and content transformation initiatives
  • Deep understanding of AI Search evolution and advanced organic analytics
  • Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model
  • Strong cross-functional collaboration skills — able to unify teams across marketing, product, and data disciplines
  • Exceptional presentation and executive communication skills; confident advising senior client leadership
  • Advanced proficiency in forecasting, modeling, and performance storytelling

Benefits

  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits
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