Director, Paid Social

Ketchum U.S.
San Francisco, VA
Category Marketing
Job Description
Ketchum is looking for a Director, Paid Social to join the team! The ideal candidate is someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications and technology come together.

Requirements

  • 7-10 years' Paid Social experience
  • Minimum of 3-5 years professional interactive work experience; agency or client-side experience
  • Bachelor’s degree with a concentration in marketing/business/PR/Communications or related field preferred
  • Experience generating brand/client awareness through existing and emerging social media and online communities and platforms
  • Experience running paid advertising campaigns on social media (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok), native advertising and sponsored content. Experience with programmatic, video distribution, Google and YouTube ads a plus
  • Solid grasp of social, digital, influencer, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
  • Strong understanding of community engagement and online campaign experience
  • Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
  • An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations, industries and geographies
  • Strong grasp and willingness to work across both B2C and B2B campigns
  • Strong grasp of reporting with the ability to make data sing through storytelling that supports strong insights that drives work
  • Experience with GA4 and/or Adobe Analytics preferred

Benefits

  • Robust benefits program, effective within 30 days of hire
  • Paid maternity/paternity leave
  • Family Forming Benefits
  • Employee Recognition Program
  • Generous paid time off includes vacation, wellness, and extended holiday schedule
  • Various development opportunities to enhance personal and professional life
  • Tuition reimbursement
  • Monthly Cell Phone & Wi-Fi reimbursement
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