Director, Predictive Marketing Analytics

Zendesk
San Francisco, TX
Category Marketing
Job Description
We are seeking a Director of Predictive Marketing Analytics with 9–12 years of experience to lead, scale, and elevate our predictive marketing analytics capabilities. This leader will guide a team to deliver high-impact insights, predictive models, and frameworks that shape marketing strategy, optimize investment, and directly influence growth.

Requirements

  • Lead predictive modeling projects such as lead scoring, customer lifetime value (LTV), opportunity propensity, and other advanced analytics use cases.
  • Develop and implement advanced attribution models (multi-touch, algorithmic, or data-driven) to measure true campaign effectiveness.
  • Apply machine learning and statistical techniques to drive segmentation, personalization, and optimization of audience targeting.
  • Develop, validate, and deploy statistical and machine learning models using R, Python, or STATA to drive marketing and business growth.
  • Maintain a deep knowledge of industry trends and best practices to ensure analytics tools and models reflect cutting-edge approaches.
  • Actively communicate the impact of predictive analytics to non-technical partners through clear insights and recommendations.

Benefits

  • Bonus
  • Benefits
  • Related incentives
]]>