Integrated Marketing Manager - Global Marketing

TikTok
New York, NY
Category Marketing
Job Description
The Integrated Marketing Manager - Global Marketing role is responsible for leading consumer marketing initiatives across the United States and Canada. The role involves developing and implementing marketing strategies to increase brand metrics among non-users and current users, building comprehensive marketing plans, and leading high-performing campaigns across multiple geographies and agency partners.

Requirements

  • Experience in consumer brand marketing, integrated campaigns, or consumer strategy—ideally in tech, media, or global brands
  • Proven track record building and executing brand trust/brand reputation campaigns across traditional, digital, social, OOH, sponsorship, and influencer channels
  • Deep understanding of US market trends
  • Strong analytical skills; experience using data to optimize strategy, performance, and business impact
  • Strong project management skills, including experience overseeing large budgets, cross functional stakeholders, and timelines

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave
  • Short-term and long-term disability coverage
  • Life insurance
  • Wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
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