Manager, Lifecycle & Retention Marketing (DTC)

The Wonderful Company
Los Angeles, CA
Category Marketing
Job Description
FIJI Water is seeking a Manager, Lifecycle & Retention Marketing to own the full retention marketing strategy for FIJI Water Home Delivery. The ideal candidate will develop and execute programs that keep subscribers engaged, delighted, and coming back.

Requirements

  • 3-5 years of experience in lifecycle or retention marketing
  • Proven success developing retention strategies that drive measurable gains in LTV, repeat rate, and customer engagement
  • Strong analytical skills with hands-on experience in cohort analysis, segmentation, and performance measurement
  • Proficiency with E-commerce platforms such as Shopify, Klaviyo, and Ordergroove is preferred
  • Bachelor’s degree in related field required

Benefits

  • Comprehensive health, vision, and dental insurance
  • 401k with match eligibility
  • 24/7 online physician consultations
  • Virtual mental health resources
  • Life coaching
  • Engaging employee community groups
  • Cash rewards for healthy habits and fitness reimbursements
  • Library of on-demand fitness videos
  • Clear paths for career progression and internal mobility
  • Extensive resources for learning and development
  • Mentorship program
  • Continuous improvement training
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