Marketing Director - Data Center World

Informa
Any Location, GA
Category Marketing
Job Description
Join our dynamic team as a Marketing Director, where you'll play a pivotal role in driving strategic initiatives and delivering exceptional event experiences for Data Center World. This position offers the opportunity to work collaboratively across marketing, product development, sales, and content teams while contributing to revenue objectives and brand excellence.

Requirements

  • Manage a team of professional marketers from Senior Manager to Graduate level
  • Develop and implement strategic marketing plans for Data Center World events
  • Contribute to team leadership initiatives and mentor junior marketing professionals
  • Execute database growth strategies and audience development programs
  • Analyze marketing performance metrics and provide optimization recommendations
  • Support up-selling and cross-promotion of relevant products and services to target audiences
  • Expand audience marketing opportunities through partnerships with media partners, industry leaders, bloggers, associations, speakers, and exhibitors
  • Collaborate with Prospect and Client Marketing teams to support revenue opportunities
  • Execute marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns
  • Develop community building and social media strategies that drive engagement and brand affinity
  • Support content marketing strategy across websites, blogs, gated reports, video, email, and images
  • Support initiatives to enhance attendee experience at physical events including orientation programs, event app functionality, and overall experience design
  • Coordinate with central marketing and operations teams on brand, event, and campaign initiatives
  • Monitor and report on marketing plans, response rates, audience demographics, and industry best practices
  • Stay current with trends and developments in the data center community, experiential marketing, and strategic communications
  • Ensure all communications accurately reflect positioning and key messaging

Benefits

  • Great community
  • Broader impact
  • Career opportunity
  • Time out
  • Competitive benefits
  • Strong wellbeing support
  • Recognition for great work
  • As an international company, the chance to collaborate with teams around the world
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