Marketing Manager

Requirements

• Implement the annual multi-channel marketing plan, budget, and the execution schedule for the plan.
• Draft creative briefs for the corporate marketing team to create deliverables supporting marketing plans and community sales needs.
• Manage marketing collateral requests from on-site sales team.
• Protect the brand and utilize approved messaging templates and collateral.
• Assist with managing permanent and temporary signage requests and coordinate with vendors for on-site community signage and off-site directionals.
• Partner with stakeholders on strategy for division-specific social media account posts and manage public responses.
• Send targeted eblasts through Salesforce and MailChim and oversee list management.
• Create promotional landing pages and maintain the Division’s presence on CenturyCommunities.com, including inventory home management, adding new communities, drafting copy for plan and community descriptions and promotional messaging.
• Work closely with the Corporate Marketing team to develop and launch community-specific marketing plans, as well as creating actionable and effective product positioning.
• Collaborate with your Corporate Marketing Account Managers to request and review all marketing ensure deliverables and scheduling objectives are met.
• Enhance the Division’s footprint on Google in partnership with Corporate Marketing’s inhouse digital marketing team.
• Review data analysis and metrics to ensure media campaigns meet predetermined objectives.
• Initiate site visits weekly to review existing campaigns and generate new ideas and messaging for every marketing window.
• Evaluate signage, flag, and sales office condition.
• Collaborating with Community Sales Managers to generate ideas to engage with resale sales contacts and establish relationships with new broker offices.
• Partner with in-house interior design for furnishing new models and sales office set up.
• Work with Sales department in maintaining strong MLS presence for each community in all counties represented.
• Support the planning and executing of special events including new community grand openings, re-launch events, and Realtor events.
• Coordinate interior and exterior photography of new communities, new product lines, completed inventory, etc., for use in company marketing material.
• Conduct market analysis and monitor competitive activity for new and existing communities.
• Attend industry specific events, expos, etc. Attend new community grand openings and events.
• Perform other duties as needed or assigned.

Benefits

• Paid Time Off
• Medical
• Dental
• Vision
• Basic Life Insurance
• 401(k) Plan