Private Label Graphic Designer

Fleet Farm
Appleton, WI
Job Description
The Private Label Packaging Graphic Designer is responsible for developing and executing packaging and visual brand systems for private label products, ensuring packaging clearly communicates value, differentiates at shelf, and aligns with overall brand positioning.

Requirements

  • Bachelor's degree in Graphic Design, Industrial Design, Packaging Design, or a related field.
  • 3+ years of experience in packaging design, preferably with private label or consumer products.
  • Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and 3D software (e.g., SolidWorks, Rhino, or CAD).
  • Knowledge of printing processes, materials, die-cutting, and production techniques.
  • Understanding of branding, typography, color theory, and consumer psychology.
  • Excellent attention to detail and ability to balance creativity with practical constraints.
  • Strong communication and collaboration skills for working with internal teams and external vendors.
  • Familiarity with sustainability practices and regulatory compliance in packaging.
  • Proficiency in Microsoft Office Suite
  • Strong written and verbal communication skills.
  • Work in a team environment, under pressure with tight deadlines

Benefits

  • Competitive compensation
  • Benefits
  • Opportunities for growth and development
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