Senior Campaign Marketing Manager

Optimizely
Any Location, IL
Category Marketing
Job Description
We are seeking a Senior Campaign Marketing Manager to lead global, integrated marketing campaigns for Optimizely's industry-leading Content Management System (CMS) product. This role will own end-to-end strategy, planning, and execution of campaigns that drive awareness, demand, and revenue pipeline for our CMS offering.

Requirements

  • Bachelor's degree in marketing, communications, business, or related field
  • 6+ years of campaign marketing experience, ideally in B2B SaaS or digital experience technologies
  • Proven success building and executing integrated, multi-channel marketing campaigns
  • Experience working with or marketing CMS, content platforms, or DXP solutions (preferred)
  • Strong analytical skills and proficiency with marketing automation, CRM, and analytics tools (e.g., Marketo, Salesforce, GA)
  • Exceptional project management skills with the ability to lead multiple initiatives simultaneously
  • Excellent communication and storytelling abilities
  • Strong attention to detail with a bias for action and continuous improvement
  • Demonstrated ability to align cross-functional teams and drive consensus
  • Budget management and experience working with agencies or external partners
]]>