Job Description
Develop and execute comprehensive design concepts grounded in design thinking principles and strategic problem-solving, articulating clear rationale for design decisions. Create a diverse range of design artifacts across multiple mediums (print, digital, experiential) and help build out and maintain design systems that serve multiple channels and use cases. Lead design thinking workshops and stakeholder sessions to define project challenges, identify user needs, and generate innovative design solutions. Conduct market research and competitive analysis to inform creative strategy, understanding target audience psychology and emerging design trends. Work collaboratively with designers, photographers, illustrators, copywriters, and external vendors to ensure all assets align with visual strategy and business objectives. Design high-visibility, mission-critical infographics, data visualizations, and strategic presentations for use by senior and executive leadership. Actively participate in and facilitate brainstorming and ideation sessions, providing constructive feedback to ensure teamwork aligns with department goals and brand standards. Design user-centered digital experiences across web and mobile applications, applying UI/UX principles and accessibility standards. Create wireframes, interactive prototypes, and high-fidelity mockups using Figma and InDesign, incorporating user research and feedback. Understand and apply information architecture, user flows, and interaction design principles to ensure intuitive, engaging digital interfaces. Collaborate with product managers and developers to translate design requirements into functional implementations. Conduct and interpret usability testing and user feedback to iterate and improve digital design solutions. Develop visually compelling and performance-optimized designs for paid advertising campaigns across social media, display, search, and emerging platforms. Apply A/B testing principles to design execution, creating multiple design variations optimized for different audience segments and platforms. Stay current with platform-specific design specifications and best practices for Facebook, Instagram, LinkedIn, TikTok, Google Ads, and other paid channels. Design performance-focused creative assets that align with campaign strategy and drive measurable engagement and conversion metrics. Collaborate with paid media specialists to understand audience insights and campaign objectives, ensuring design directly supports business goals. Conceptualize, design, and execute comprehensive event experiences including trade show booths, signage systems, environmental graphics, and branded installations. Create compelling booth designs that balance brand identity, functional engagement, and strategic objectives, incorporating interactive elements and immersive experiences. Design event collateral including banners, signage, promotional materials, giveaways, and branded merchandise that reinforces key messaging. Develop visual systems and design templates that can be adapted across multiple event formats and venue types. Apply design thinking to experiential challenges, ensuring event designs create memorable brand moments and achieve defined KPIs. Create consistent, platform-optimized visual content for all social media channels, understanding size specifications, format requirements, and audience expectations across platforms. Develop social media design systems and templates that maintain brand consistency while allowing for content flexibility. Design engaging carousel posts, reels, stories, and long-form content that drive engagement and align with content strategy. Stay agile and responsive to trending formats and platform updates, quickly adapting designs to capitalize on emerging opportunities. Collaborate with social media and content teams to understand posting calendars and campaign priorities. Stay current with AI design tools and generative AI capabilities, understanding when and how to effectively integrate AI tools into the design workflow. Utilize Adobe Firefly, Canva AI, and Figma AI features to enhance productivity and creative ideation while maintaining design quality and brand integrity. Use AI tools strategically for research, inspiration gathering, initial concept generation, and routine design tasks, freeing capacity for higher-level creative work. Develop prompts and art direction that guide AI tools to produce on-brand outputs that align with strategic objectives. Understand ethical considerations and copyright implications when using AI-generated content, ensuring compliance with organizational and legal standards. Mentor team members on effective use of AI tools, helping designers distinguish between AI-assisted efficiency and human-led creative direction. Continuously learn emerging AI design workflows and tools, contributing to ongoing innovation in design processes. Manage multiple projects concurrently, prioritizing effectively and meeting strict deadlines without compromising quality. Think systemically to create flexible, scalable assets and comprehensive design toolkits for brand launches, campaign initiatives, enterprise communications, and sales materials. Occasionally lead and mentor other graphic designers, motion designers, and production artists, providing guidance on design principles and project execution. Independently meet with internal stakeholders to intake project details, understand business objectives, define success metrics, and develop realistic production timelines. Proactively inform the Creative Director and Manager of Creative Services about resourcing needs, timeline constraints, and budget implications to support effective planning. Ensure consistency and quality across all creative work, maintaining brand standards and design guidelines across all marketing-owned brands. Develop and maintain comprehensive brand guidelines and design systems that evolve with business needs. Conduct quality control reviews before final delivery, ensuring technical precision, brand compliance, and strategic alignment. Stay up to date with design tools, software, emerging technologies, and industry trends to maintain cutting-edge and technically sound design solutions. Dedicate time to professional development, exploring new design methodologies, tools, and adjacent skillsets (motion design, interaction design, front-end development). Monitor design trends across industries and platforms, identifying inspiration and opportunities for innovation. Participate in design communities and networks to stay connected with industry peers and best practices. Required Experience and Competencies. Bachelor's degree in Graphic Design, Interaction Design required OR Minimum 4+ years of professional experience with an agency or in-house design team, creating designs across multiple mediums (print, digital, UI/UX, experiential, paid media) required. Demonstrated experience maintaining digital asset libraries and creating designs from concept through final visual production and delivery required. Strong portfolio showcasing the following is required:Solid conceptual thinking, strategic problem-solving, and brand strategy application . Exceptional color theory, typography, and layout composition skills . Superior production skills across print and digital mediums . Clear visual hierarchy and strong connection between visuals and narrative . Multiple project types: branding, UI/UX, paid media, experiential, and print design. Experience with AI-assisted design tools and generative AI workflows preferred. Experience with motion graphics or animation software preferred. Knowledge of prototyping tools preferred. Experience managing design systems and component libraries preferred. Understanding of UX research methods and user testing preferred. Experience designing for emerging platforms or technologies preferred. Demonstrated thought leadership or contribution to design community (speaking, writing, mentorship) preferred. Experience in healthcare, healthcare technology, or B2B environments preferred. Expert-level proficiency with Adobe InDesign, Illustrator, and Photoshop. with Figma for digital design and prototyping. Competency with Canva and familiarity with Adobe Firefly. Knowledge of print production specifications, color management, file preparation, and print output. Solid understanding of responsive design principles and web standards. Basic knowledge of HTML and CSS (or ability to work effectively with developers). Expert-level understanding of design fundamentals: typography, grids, layout, color theory, visual hierarchy. Strong knowledge of visual design principles including brand identity, photography, and digital interface design. Understanding of user experience (UX) and user interface (UI) design principles. Knowledge of information architecture and user flow design. Ability to apply design thinking methodology to complex creative challenges. Understanding of current social media platform specifications and requirements. Knowledge of print production, pre-press standards, and file formats. Familiarity with design trends and emerging tools in the industry. Strong project management and organizational skills; ability to manage multiple concurrent projects with competing deadlines. Exceptional attention to detail and precision, understanding the importance of micro-level design considerations (grids, kerning, alignment). Excellent communication and presentation skills; ability to articulate design decisions and rationale clearly. Strong collaboration skills; proven ability to work effectively with cross-functional teams and multiple stakeholders. Demonstrated ability to provide and receive constructive feedback. Problem-solving mindset; ability to think critically and creatively when addressing design challenges. Genuine curiosity about design, user behavior, emerging technologies, and industry trends. High degree of flexibility and adaptability to changing priorities and evolving business objectives. Strong sense of design ownership and pride in craft and quality. Trainings to help support and advance your professional growth. Dental, Vision, HSA/FSA, Life and AD&D coverage, and more. EAP, travel assistance, and identify theft included.