Senior Manager, Marketing Operations

Workato
Palo Alto, CA
Category Data Analyst
Job Description
Workato is seeking a Data-Driven Senior Manager of Marketing Operations to lead key initiatives across their marketing tech stack, lead management, and analytics. This role focuses on operational excellence, data integrity, and achieving measurable impact across the marketing funnel. The ideal candidate will act as the operational backbone of the marketing ops team, capable of both leadership and hands-on execution, while also building a high-performing team.

Requirements

  • 7+ years of experience in B2B Marketing Operations, preferably in SaaS or high-growth environments.
  • Strong experience with tools like Marketo, Salesforce, Bizible, Demandbase, and enrichment tools.
  • Experience with Workato and any related Automation tool is a HUGE plus.
  • Demonstrated experience building scalable marketing processes and systems from the ground up.
  • Deep understanding of B2B marketing funnel dynamics, lead management, and campaign operations.
  • Proven track record of driving results through operational excellence and cross-functional collaboration.
  • Strong analytical skills; comfort building dashboards and pulling reports in Salesforce and Sigma.
  • Experience managing and mentoring junior team members (preferred).
  • Excellent communication, project management, and stakeholder management skills.
  • Attention to detail and strong analytical skills are non-negotiable.
  • Empathetic leader who builds strong relationships, supports team development, and listens actively
  • Resourceful and solutions-oriented - thrives in ambiguity and finds a way forward, even when there’s no playbook
  • Collaborative by default, with a track record of building trust across marketing, sales, and revops teams
  • Relentlessly reliable - shows up when it counts, even if that means jumping in at 1 a.m. to get something over the line
  • High ownership mindset - takes pride in their work, holds themselves accountable, and follows through on commitments
  • Curious and driven to learn, especially when it comes to new technologies, automation, and finding ways to scale smarter

Benefits

  • Competitive salary
  • Variable benefits
  • Equity
  • Team Events
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