Senior Marketing Manager, Robotics

Tennant Company
Any Location, MN
Category Sales
Job Description
Tennant Company is seeking a Senior Marketing Manager to define and execute integrated marketing strategies for the TNC Robotics Venture. This role is accountable for creating and communicating a compelling value story, driving demand, and building a differentiated brand globally.

Requirements

  • Define the standard global messaging for robotics to ensure consistency and brand integrity across all channels.
  • Create and maintain a differentiated brand through content and media in the eyes of key stakeholders.
  • Drive demand and execute programs to keep the opportunity funnel full.
  • Oversee company, brand, and product content development and decide which media and messages are used for which channels and customers.
  • Leverage content, tools, products, and programs to maximize channel effectiveness for the sales organization.
  • Develop and manage the marketing and demand generation budget through the annual plan to drive awareness, consideration and trial.

Benefits

  • Comprehensive benefits package including health insurance, 401(k), profit sharing, disability, life insurance, paid time off, and voluntary benefits
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