Senior Personalization Strategist

Vanguard
Any Location, PA
Category Finance
Job Description
Senior Personalization Strategist will lead the strategy, systems, and governance for personalized content at scale powered by generative AI. The role will focus on enabling hyper-personalized, meaningful, and impactful content experiences for advisors.

Requirements

  • 7 to 10 years of experience in content strategy, marketing strategy, or experience architecture
  • Proven track record in leading personalization or journey orchestration programs
  • Strong understanding of investment and advisory products
  • Experience working with technology and data teams to implement strategies within platforms like CMS, DAM, CRM, and CDP
  • Ability to facilitate decision-making, manage trade-offs, build consensus, and address risks proactively
  • Proficiency in designing experiments, defining KPIs, and making data-driven recommendations

Benefits

  • Health benefits
  • Retirement plan
  • Generous paid time off
  • Tuition reimbursement
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