Social Media Manager - Independent Contractor - MOOV - Farmers Branch
Vituity
Farmers Branch, TX
Job Description
In this role, you will be the go-to social media expert, leading MOOV Dallas’s organic presence. From concept to posting, you’ll have full ownership of planning, creating, and engaging — helping our audience move, feel, and live better. Collaborate with physicians, nurses, and staff to develop creative, educational, and behind-the-scenes content. Build a monthly content calendar that balances storytelling, education, and engagement. Keep a pulse on social trends and bring fresh, creative ideas to the table. Publish content consistently across Instagram and Facebook. Respond to comments and DMs daily, fostering genuine relationships with followers. Engage with local creators, wellness businesses, and the Dallas–Fort Worth community to grow visibility. Review performance analytics monthly and identify opportunities to boost engagement and reach. Recommend new content formats or strategies based on data and audience insights. Collaborate with the MOOV marketing team on seasonal or brand-wide campaigns. Deliver a monthly content calendar (for approval). Deliver consistent posting cadence across core platforms. Deliver daily community engagement and moderation. Deliver monthly performance summary with insights and recommendations. Required Experience and Competencies. Proven experience managing social media for wellness, med spa, or fitness brands. Skilled in content creation, copywriting, and visual design (Canva or Adobe Suite). Knowledge of Instagram and Facebook best practices and trends. Strong organizational skills with the ability to manage calendars and deadlines. Comfortable working independently and taking ownership of the brand’s social presence. Confident collaborating directly with physicians, nurses, and studio teams.