Strategic Marketing Leader
Carlisle Companies
Carlisle, PA
Job Description
As the Strategic Marketing Leader for Carlisle Construction Materials, you’ll drive marketing strategy that fuels growth, supports sales success, and strengthens one of Carlisle’s most recognized and largest brands, SynTec. This role blends strategic thinking with hands-on execution—developing data-driven campaigns, launching innovative products, and elevating customer engagement across digital and traditional channels.
You’ll partner closely with Sales, and Product Management to create meaningful connections with architects, consultants, contractors, and distributors who trust Carlisle SynTec to build what matters.
What You’ll Do:
Develop and implement brand marketing strategy to support corporate growth and financial goals
Generate demand through a broad mix of digital and traditional channels and measure results against key metrics
Lead qualitative and/or quantitative voice of customer research to determine needs and identify opportunities
Provide product launch support and collaborate with Product Management on new product planning and commercialization
Expectation to understand, participate in, and support company continuous improvement initiatives, with focus on developing a lean mindset.
What You Bring
Bachelor’s degree in Marketing, Communications, Business, or related field. Masters preferred.
10+ years of marketing experience, including 5+ years of leadership experience.
Proven experience developing and executing brand strategies for a market-leading B2B manufacturer
Strong collaboration and communication skills with the ability to influence at all levels.
Proven success in digital demand generation and sales enablement.
Working knowledge of Salesforce, Google Analytics, and standard Microsoft tools.
Working Environment
This role offers a hybrid work schedule with flexibility between remote and office settings. Occasional travel (10%) is required for customer research, industry events, and cross-functional collaboration.
Why Carlisle
Carlisle Construction Materials has set the standard for innovation, performance, and sustainability in commercial roofing. Joining SynTec means being part of a company that values integrity, continuous improvement, and the people who make progress possible.
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