VP, Customer Growth & Lifecycle Marketing

Hanna Andersson

Any Location, OR

Category Business Development

Job Description

Hanna Andersson is seeking a VP, Customer Growth & Lifecycle Marketing to drive sustainable growth and deepen engagement. This role focuses on the end-to-end customer journey, unifying acquisition, retention, and CRM strategy. The ideal candidate will champion a test-and-learn culture, leverage AI-powered insights, and collaborate with all teams to deliver customer experiences and drive commercial impact.

Requirements

12+ years of progressive experience in growth, performance, and lifecycle marketing
5+ years in senior leadership within a high-growth retail or DTC environment
Proven success driving new customer acquisition and scaling profitable growth
Deep experience with CRM, retention, and loyalty programs
Strong analytical and strategic mindset with expertise in marketing measurement frameworks
Demonstrated ability to manage large-scale marketing budgets with focus on efficiency, accountability, and sustained profitability
Fluency with modern marketing platforms that incorporate AI and automation

]]>