T-Mobile is the nation’s Un-carrier and the fastest growing US wireless company thanks to an unconventional philosophy built on listening to customers and disrupting the status quo. For the past five years, we’ve been pounding out a steady drumbeat of industry-rocking Un-carrier moves that are changing US wireless for good. Our unique story and breakout voice have been key to our success. And with the recent acquisition of Layer3 TV, T-Mobile is planning to Un-carrier your TV. In a BIG way.
That’s why we’re looking for a creative, multi-talented PR rock-star to lead the communications strategy and execution as we launch into TV and the entertainment space. This is a huge opportunity to drive perception and help shape a massive move for T-Mobile – the next phase in its mobile video strategy. You’ll also own the PR strategy and execution around T-Mobile’s Internet of Things (IoT) consumer offerings.
This person will quarterback communications for these business areas, be the deep subject matter expert on these products for PR team, set strategy, direct agency resources, participate in T-Mobile's fast-paced communication planning process, and partner very closely with the Entertainment and Home division, marketing, and other internal stakeholders to develop and execute external communications strategy and content.
We’re looking for someone who can dig in and drive action themselves as well as lead and coach others. Your work will be in the spotlight daily, and you’ll need to be a collaboration ninja to get it all done. We're looking for a fast-moving critical thinker who drives results and knows how to get them through others cross-functionally, comes up with creative approaches and solutions, and rolls up their sleeves to get sh*t done.
TRUST YOU WITH
Specifically, this role will be responsible for:Raising awareness and consideration for T-Mobile’s TV and consumer IoT products via earned and owned media – including product launches, expansion of products/offerings, sustaining momentum, maintaining and/or developing relationships with key trade media and more
Developing the Un-carrier TV narrative and driving awareness of T-Mobile’s offering with trade, consumer and wireless media
Measuring results and adjusting strategy as needed
Partnering with stakeholders across corporate communications, in T-Mobile’s Entertainment and Home division, marketing and other teams to develop breakthrough PR
Managing agency resources
STUFF YOU TELL
PEOPLE AT PARTIES
While the quality and accomplishments of a person’s career will be the determining factor, the finalist must have the following requisite qualifications:8-10 years’ experience in public relations and/or developing & managing complex communication plans in a fast-paced, high-volume agency or corporate environment
Home entertainment and consumer public relations expertise
Demonstrated strong collaboration skills and organizational skills with a history of anticipating issues and taking proactive action to develop and implement an appropriate response plan.
Exceptional writing abilities and presentation skills including experience such as a lead spokesperson and understanding of the digital space.
Experience working with and counseling senior-level leadership
Bachelor’s degree is required.
Desired QualificationsExperience with well-known consumer product brands.
Experience in other areas—or working with other areas—such as web marketing, social media, public relations, corporate communications or reputation management.
Background in technology, and understanding of TV / cable industry.
Personal CharacteristicsExcellent communication skills, both verbal and written
Thrives in a fast-paced culture of change and innovation; Agile pro who is confident and cool under pressure and who lets a little craziness roll off your back
A roll-up-your-sleeves attitude with a bias towards action; a self-starter who takes initiative rather than waiting for direction; general ass-kicker
A strategic thinker; able to see how owned content can drive the business
Analytics oriented; your best insights are rooted in data
Excellent follow-through skills – you do what you say you’ll do and dot the i’s
Strong attention to detail with a relentless focus on quality
A team player who can also have a little fun at work