Associate Director, News and Communications, Department of Advancement

  • Wake Forest University
  • Winston-Salem, NC, USA
Full time Public Relations

Job Description

Summary: The Associate Director, News and Communications expertly blends the skills of a public relations professional; writer, editor and content creator; social media connector; crisis management consultant; and university spokesperson. This person develops and implements strategic communications plans that support a wide range of Wake Forest University communication efforts, including media relations, social media and marketing initiatives. A primary responsibility of the Associate Director is to seek out, create, manage and pitch editorial content within designated coverage areas, including campus life and student affairs, or as otherwise assigned.

The Associate Director must value collaboration, enroll the input of others and seek diversity in perspectives. He/she/they also must be able to make sound decisions independently when circumstances require it. Wake Forest is a uniquely relational place and building strong, trusting relationships is critical to success in this role. He/she/they must consistently demonstrate sound editorial judgment and superb oral and written communication skills to positively influence audiences and mitigate issues. The ideal candidate for the role is an independent self-starter with strong, proven experience in communicating clearly and thinking critically. The Associate Director works within a fast-paced team environment to increase awareness, appreciation and value of Wake Forest University among key audiences.

Essential Functions:
Serves as communications and public relations counsel to colleagues and University leaders in assigned coverage areas.
Develops and implements strategic communications plans with measurable outcomes under the supervision of the Assistant Vice President, News and Communications.
Writes and edits editorial content, news releases and articles designed to advance the University’s goals, enhance its brand and or protect its reputation.
Collaborates with team members for effective and creative content distribution through Wake Forest’s communication channels, media relations and social media.
Fosters strong and trusting relationships with faculty, staff and journalists; gathers story ideas through frequent contact.
Engages strategically with local and national media; builds targeted media lists for pitching.
Manages many projects simultaneously while adhering to deadlines and managing stakeholder expectations.
Manages efforts of interns or freelance staff as needed.

Required Education, Knowledge, Skills, Abilities:
Bachelor's degree with five to eight years of experience in public relations, journalism or marketing, or an equivalent combination of education and experience.
Strong writing, editing and verbal communication skills.
Proven track record of earned media coverage at the national level. 
Proven ability to develop strategic communications plans.
Proven ability to conduct interviews that yield results and can be effectively marketed externally.
Strong interpersonal skills.
Outstanding attention to detail, organizational and problem-solving skills.
Understands the intersections among media relations, public relations, social media and marketing.
Effectively creates media lists to target multiple markets and audiences.
Understands how to develop a story that can be leveraged in multiple ways.
Commitment to collaboration and excellent customer service.
Ability to build and engage audiences through new and traditional media.
Must be goal-oriented with a focus on continual improvement. 
Should be able to meet the requirements of the university’s automobile insurance.

Accountabilities:
Responsible for own work only.

Note:
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

This position will accept applications through April 21, 2019, 12:01 A.M. EST.