Job Code: 10207-28137
WHY HCA Healthcare?
At its founding in 1968, Nashville-based HCA was one of the nation's first hospital companies. Today, one of the nation's leading providers of healthcare services, HCA is comprised of locally-managed facilities that include more than 250 hospitals and freestanding surgery centers in 20 states and the United Kingdom, employing approximately 230,000 people. Approximately four to five percent of all inpatient care delivered in the country today is provided by HCA facilities resulting in more than 26M patient encounters each year. HCA is committed to the care and improvement of human life and strives to deliver high quality, cost effective healthcare in the communities we serve. Building on the foundation provided by our Mission & Values, HCA puts patients first and works to constantly improve the care we provide by implementing measures that support our caregivers, help ensure patient safety and provide the highest possible quality.
Additional Facts:• Ranked 63 in Fortune 500
• Computerworld Top 50 Best Places to Work in IT since 2009
• Named one of the “World’s Most Ethical Companies” since 2010
• 106 HCA hospitals are on The Joint Commission’s list of top performers on key quality measures
Position Title: Senior Communications Specialist
JOB SUMMARY (Primary purpose of the position.)
Your communications skills will help transform healthcare through technology and solutions that improve patient care and business operations. In HCA’s Information Technology Group (ITG), every service we provide, technology we deliver, process we improve, and decision we make ultimately influences the care of the patients we serve. Your skills are an important part of creating a refined strategy and framework to communicate about the IT Service Desk culture, technologies, and services.
The Senior Communications Specialist is responsible for enterprise internal and external communications for the IT Service Desk and will interface with all levels and departments of the organization. They will be a key contributor to our thought leadership on best practices for message content and delivery from the IT Service Desk and Service Management Organization. They will lead the creation, development, and implementation of a wide range of communications initiatives, including but not limited to internal/external customer facing content, departmental employee communications, enterprise wide IT operations messaging, standard template development, multimedia presentations, special development programs, training, and event planning. In addition, the candidate will work with subject-matter experts and communications partners to ensure that messaging, imagery and communications are in alignment with corporate style and brand guidelines.
GENERAL RESPONSIBILITIES (The essential responsibilities and accountabilities of this position including interactions with other departments and outside vendors, if applicable, in PRIORITY order.)
% Time Description
Proficiency with authoring, researching, repurposing content, and interacting with many people and projects simultaneously is required. The ideal candidate should be self-motivated and self-directed, an expert time manager, skilled interviewer and have mastered the ability to translate technical specifics into meaningful content for those who use or support systems employed in the HCA enterprise.
Develop and support IT Service Desk communication framework through regular consultation, best practices, key messaging and other tools.
Generate strategy, manage content, and enhance departmental communications as assigned across a wide variety of channels (websites, social media, email, offline formats, etc).
Write, ghost write, edit or repurpose copy for multi-discipline use including newsletters, employee communications, Atlas Connect (HCA’s intranet), SharePoint, internal message boards, blogs, social media, award submissions, etc.
Develop standard communication methodologies for the promotion and adoption of enterprise Service Desk or SMO initiatives and devise campaigns to promote specific use cases.
Create and maintain a standard framework for departmental messaging, meetings, and events including consultation, collateral, communication, and post-event follow-up. Includes best practices standards for personnel announcements, employee recognition,presentations, event planning, etc.
Publish and distribute communications materials and toolkits that support strategic initiatives.
Provide training consultation and content development to various groups including leadership and end-users.
Work closely with subject matter experts to plan communication methods and materials that get business results, including innovative ways to cascade communications throughout the organization.
Manage assigned projects from concept to completion while offering innovative and creative solutions.
Prepare presentations at the direction of the department AVP, transforming raw data and concepts into concise material.
Organize and write messaging to ensure consistent brand voice across formats.
Participate in the continued advancement of the HCA brand and culture, including IT Service Desk departmental culture and values.
Help advance the reputation of IT Service Desk within ITG, the company, and external industry as necessary.
Other duties as assigned.
Work predominantly falls into these categories:
Communications Coordination: 40%
The senior communications specialist provides their knowledge to determine appropriate tasks and deliverables for the department and consults on creative ways to incorporate varying messages in standard means of delivery. The candidate uses documentation, interviews, and other information gathering techniques to identify and prioritize communication needs. The candidate will coordinate departmental communications to 450+employees using a variety of media channels. They will help develop a strategy for reaching a wide range of stakeholders regarding how IT services are delivered across the company, including service level messaging, performance outcomes, new service offerings, etc.
Content Development: 30%
This position creates and delivers content for mass communications, best practices, standards, presentations, website material, survey questions, award submissions, etc. The candidate is skilled in researching internal and external sources in order to appropriately position information for targeted audiences. They are skilled in developing, communicating, and training department leaders in using consistent communication templates and formats. The candidate is skilled in repurposing content for multiple delivery methods.
Special Event Communication: 15%
This position leads special events communication for the IT Service Desk, collaborating with internal departmental staff responsible for event execution. The candidate creates and executes communication campaigns, including consultation, collateral and post-event follow-up for key events such as a service desk summits and reward events. They assist with event execution, including host/announcer duties as needed. They establish event feedback loops, providing outcomes and improvement suggestions.
Special Programs Marketing: 10%
This position messages and markets special programs related to IT Service Desk or SMO services offered using multiple channels including creating videos, logos, or marketing slogans. The candidate also works to advance the reputation of the IT Service Desk throughout the industry via social media, internal media, presentation creation and award submissions.
Training Consultation & Development: 5%
This position provides training consultation and content development to department stakeholders regarding customer facing communications and other topics as assigned. This includes assisting with training content for service agents on message writing, training leadership on messaging to targeted audience levels, etc.
RELEVANT WORK (Minimum amount of specifically related experience which is required to perform the role at this level.
Experience Note in Other additional specific exp.)
Other preferred/required experience:
· Training/education instruction preferred
· Healthcare or IT experience preferred
MANAGEMENT (Minimum amount of specifically related experience which is required to perform the role at this level.
Experience Note in Other additional specific exp.)
(Minimum formal academic training which typically provides the knowledge and skills necessary for successful job performance.
Bachelor’s Degree Required
· Candidates with equivalent job experience maybe
OTHER/SPECIAL QUALIFICATIONS (Required licenses, certificates, specific skills, personal traits, e.g., RN, CPA, able to type
90wpm, detail orientation.)
· Strong knowledge of personal computer systems and Microsoft Office (to support email, word processing, spreadsheet,presentation, etc)·
· Excellent writing, editing, proofreading, and verbal communication skills
Ability to work independently with minimal direct supervision
· Ability to write for different platforms and audiences. Good listener/interviewer/note-taker and researcher.
· Ability to write quickly and accurately as well as re-purpose existing copy for new use.
· Experience in using, publishing, organizing content on a corporate intranet, including knowledge of web technologies and/or communications design software
· Excellent relationship skills, time management skills, and ability to work with a team
· Aptitude for understanding and explaining IT topics.
PHYSICAL DEMANDS/WORKINGCONDITIONS (Specific statements of physical effort required and description of work environment; e.g., prolonged sitting at CRT., required travel %)
· Physical Demands: Prolonged sitting, viewing a computer screen and typing on a computer keyboard
· Working Conditions: May require occasional travel
Last Edited: 04/02/2019
Apply for this job