Social Media Community Manager

  • Blue Shield of California
  • Oakland, California

Job Description

Looking for a chance to do meaningful work that touches millions? Come join the hardest working, nonprofit health plan in California and help us shape the future of health care. Blue Shield of California is focused on transforming health care by making it more accessible, affordable and customer-centric. Being a mission-driven organization means we do much more than serve our 3.5 million members: we were the first health plan in the nation to limit our annual net income to 2 percent of revenue and return the difference to our customers and the community, and since 2005 we have contributed more than million to the Blue Shield of California Foundation to improve community health and end domestic violence. We also believe that a healthier California begins with our employees, so we provide them with resources to develop and maintain a healthy lifestyle through our award-winning wellness program, Wellvolution. We're hiring smart thinkers and doers who want to work for a leader and innovator in the challenging, ever-changing healthcare space. Come and help us make health care better for everyone. 




We are on a missionto ensure all Californians have access to high-quality health care at anaffordable price. You should be too. So come join Blue Shield of California, anonprofit health plan that was founded in 1939 by a group of physicians who wantedto disrupt health care. And we’re still at it. Our Corporate Communicationsteam is looking for an experienced Social Media Specialist to help us completeour Corporate Content team. We’re looking for an enthusiastic and innovativeindividual to engage and grow our social media audience. The Social MediaSpecialist will also help develop content, both graphics and video. They willalso collaborate with both the Corporate Content team and the media team tohelp identify issues and reputation threats.  

This role willreport to the Social Media Manager.


  • Manage social media community byengaging with fans, removing spam, and answering questions as appropriate.

  • Proactively identify trends andtime-sensitive opportunities.

  • Monitor for brand mentions and curatethird-party influencer content.

  • Gather trends and data on communitycomments to assist internal stakeholders.

  • Assist in content creation, including photographingand filming videos to post on social media.

  • Support the development and activationof social/owned media strategies to grow audiences and enhance engagement.

  • Support day-to-day publishing ofeditorial content on social channels.

  • Monitor competitors’ social channelsand report unique activity.

  • Encourage adoption of relevant socialmedia best practices into the company culture.







  • A BA/BS in a related field such as Communications, Advertising, PR or related field.

  • At least 2 years of social media marketing experience. 

  • Prior experience managing online communities is a plus.

  • Strong knowledge and understanding of social media landscape, best practices and platforms including platform features, management, requirements and trends.

  • Excellent social media “listener,” constantly monitoring relevant conversation topics & trends.

  • Demonstrates Social Customer Service skills and has the ability to identify potential negative issues or crisis situation and make recommendations on how to proceed.

  • Ability to multi-task and manage multiple deadlines.

  • Excellent interpersonal communication skills and strong attention to detail.

  • Working knowledge of social media management tools/platforms.