Role OverviewAs part of our Marketing Analytics & AI function, the ABM & Activation Strategy Lead plays an integral role in how we identify, prioritize, and engage the accounts that matter most. The role operates at the intersection of Marketing, Sales, and GTM Strategy, designing an activation model that Sales trusts and that our shared systems can support at scale.
What You Will Do
The ABM & Activation Strategy Lead will own the marketing signal-to-activation layer end to end, turning marketing, behavioral, and intent signals into scored, routable, and activatable demand, and owning the account-based marketing motion from strategy through implementation through adoption.
Why It Might Be a Fit
This role has the potential to grow a small team as the ABM motion matures, and requires experience in marketing operations, growth engineering, revenue operations, or marketing technology, with at least 2 years of account-based marketing or demand activation program experience.
Requirements
- 5+ years in marketing operations, growth engineering, revenue operations, or marketing technology
- at least 2 years of account-based marketing or demand activation program experience
- Demonstrated ownership of a scoring or lead qualification model end to end
- Experience partnering with data engineering or platform teams
- Intent and ABM platform proficiency
- Modern workflow orchestration and automation tooling
- Marketing automation and CRM fluency
- Audience activation, enrichment, and personalization across marketing and sales channels
- Demonstrated application of GenAI and agentic tooling to marketing or GTM workflows
- Working proficiency with a cloud data warehouse or lakehouse
- Familiarity with core data engineering and ETL/ELT concepts
- Understanding of GTM data models
Benefits
- Competitive compensation package
- Excellent benefits
- Environment that recognizes and rewards contributions
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