Role OverviewThe Account Based Marketing Manager will develop and execute marketing strategies to drive new agency onboarding on TikTok by designing and implementing programs for agency education, campaigns for targeted outreach, C-suite engagement programs, bootcamps and enablement programs, industry partnership and event sponsorships, owned events and activations.
What You Will Do
Develop and execute integrated ABM programs across content, events, webinars, email, paid media, and executive engagement to drive awareness, consideration, and conversion. Design and deliver high-impact TikTok-owned events and experiences, including Discovery Days, bootcamps, executive roundtables, workshops, and customer activations.
Why It Might Be a Fit
The successful candidate will have a strong understanding of agency business models, priorities, pain points, and decision-making processes to inform acquisition strategies, messaging, and programs. They will also have experience partnering closely with sales organizations to influence pipeline, customer acquisition, and revenue outcomes.
Requirements
- 5+ years of B2B marketing experience in technology, media, advertising, SaaS, or agency-focused organizations
- Experience developing and executing integrated demand generation, ABM, field marketing, growth marketing, or customer acquisition programs
- Strong understanding of the advertising ecosystem, including agencies, media planning, performance marketing, measurement, and digital advertising platforms
- Experience partnering closely with sales organizations to influence pipeline, customer acquisition, and revenue outcomes
- Proven ability to build executive-level engagement programs and high-touch customer experiences
- Experience developing customer-centric messaging, content strategies, segmentation frameworks, and go-to-market plans
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