Admissions Representative at Vista and Knapp Charter Academy

NHA
Grand Rapids, MI
Category Education
Job Description
The admissions representative (AR) role encompasses field marketing responsibilities with the following objectives: Foster awareness and consideration among parents for their school(s). Drive recruitment and facilitate enrollment of new families in their school(s).

Requirements

  • Develop and execute school specific marketing strategy to promote school awareness, generate leads, and drive customer acquisition to ensure enrollment success.
  • Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data-driven recommendations for optimization.
  • Provide regular reports and updates on field marketing activities, results, and KPIs to key stakeholders and management.
  • Cultivate strong relationships with community partners, online and offline parent groups, and other key stakeholders in the local area to establish connections with parents and generate awareness.
  • Represent the school(s) at prominent community events, recruitment fairs, and other outreach initiatives to foster awareness of the school and align NHA solutions with parents’ educational preferences for their children.
  • Provide expert guidance and support to clients by fostering strong relationships with parents and external partners.
  • Collaborate with cross-functional teams to support lead generation efforts and execute marketing initiative aimed at attracting and onboarding new families.
  • Utilize and oversee the CRM, Marketo, and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.
  • Collaborate with school leadership and staff to plan and participate in recruitment and onboarding activities.
  • Capitalize internal pipeline of current families to recruit siblings and generate word-of-mouth advertising.
  • Implement monthly strategies including phone calls, text messages, tours, home visits, events, and other engagement opportunities to keep new families engaged, excited, and informed, thereby minimizing erosion and attrition.
  • Adhere to project timelines, budgets, and quality standards while managing multiple client engagements.

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Paid Time Off
  • Sick Leave
  • Retirement Plan
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