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Admissions Representative at Vista and Knapp Charter Academy
NHA
Grand Rapids, MI
Category
Education
Apply for Job
Job Description
The admissions representative (AR) role encompasses field marketing responsibilities with the following objectives: Foster awareness and consideration among parents for their school(s). Drive recruitment and facilitate enrollment of new families in their school(s).
Requirements
Develop and execute school specific marketing strategy to promote school awareness, generate leads, and drive customer acquisition to ensure enrollment success.
Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data-driven recommendations for optimization.
Provide regular reports and updates on field marketing activities, results, and KPIs to key stakeholders and management.
Cultivate strong relationships with community partners, online and offline parent groups, and other key stakeholders in the local area to establish connections with parents and generate awareness.
Represent the school(s) at prominent community events, recruitment fairs, and other outreach initiatives to foster awareness of the school and align NHA solutions with parents’ educational preferences for their children.
Provide expert guidance and support to clients by fostering strong relationships with parents and external partners.
Collaborate with cross-functional teams to support lead generation efforts and execute marketing initiative aimed at attracting and onboarding new families.
Utilize and oversee the CRM, Marketo, and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.
Collaborate with school leadership and staff to plan and participate in recruitment and onboarding activities.
Capitalize internal pipeline of current families to recruit siblings and generate word-of-mouth advertising.
Implement monthly strategies including phone calls, text messages, tours, home visits, events, and other engagement opportunities to keep new families engaged, excited, and informed, thereby minimizing erosion and attrition.
Adhere to project timelines, budgets, and quality standards while managing multiple client engagements.
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Paid Time Off
Sick Leave
Retirement Plan
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