Role OverviewThe ideal candidate combines practical AJO delivery experience with strong product ownership, backlog prioritization, and communication skills. This person will translate marketing needs into actionable journey use cases, manage delivery priorities, and partner closely with automation specialists and business stakeholders through implementation.
What You Will Do
Own the technical execution and delivery of work within the marketing automation product function. Translate marketing objectives and business requirements into clear AJO journey use cases, user stories, acceptance criteria, and delivery plans.
Why It Might Be a Fit
The ideal candidate should be comfortable owning the technical path from requirements through campaign and journey delivery, with strong Agile product ownership skills, including backlog refinement, prioritization, sprint planning, and dependency management.
Requirements
- Demonstrated experience as a Product Owner, Proxy Product Owner, Marketing Automation Lead, MarTech Product Manager, or similar delivery-focused role.
- Hands-on delivery experience with Adobe Journey Optimizer (AJO), including the design or implementation of customer journeys and campaign use cases.
- Experience managing email or cross-channel campaign intake, backlogs, prioritization, and delivery with marketing automation specialists.
- Ability to convert marketing requirements into technically actionable user stories, acceptance criteria, workflows, and release plans.
- Strong understanding of journey orchestration, audience activation, campaign operations, testing, approvals, and deployment processes.
- Experience partnering with marketing, product, data, engineering, analytics, and platform stakeholders.
Benefits
- medical, dental and vision insurance
- life insurance
- disability
- paid time off
- 401(k)
- more
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