Role OverviewThe Assistant Marketing Director will support the development and execution of comprehensive marketing strategies for a 15,000-unit multi-family portfolio. This role combines strategic planning, digital marketing expertise, data analytics, team collaboration, and hands-on execution to ensure communities achieve leasing goals and maximize market performance.
What You Will Do
Key responsibilities include developing and executing portfolio-wide marketing plans, managing digital marketing campaigns, analyzing marketing and leasing performance metrics, and maintaining consistent portfolio branding standards.
Why It Might Be a Fit
The ideal candidate possesses significant multi-family marketing experience, deep knowledge of both affordable and conventional housing marketing strategies, and a strong understanding of current digital marketing trends, lead generation platforms, and apartment industry technology.
Requirements
- 5+ years of multi-family housing marketing experience
- 2+ years in a marketing leadership or management role
- Experience managing marketing initiatives for multiple apartment communities or a large portfolio
- Strong understanding of digital advertising platforms and analytics
- Knowledge of affordable housing marketing requirements and Fair Housing regulations
- Exceptional written and verbal communication skills
- Advanced proficiency with Microsoft Office Suite, including Excel and PowerPoint
- Strong project management and organizational skills
Benefits
- Competitive salary based on experience
- Annual performance bonus opportunity
- Medical, dental, and vision insurance
- Paid time off and holidays
- Professional development opportunities
- Apartment discount opportunities (where applicable)
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