Assistant Marketing Manager - The National

Requirements

• Assist strategy-driven marketing meetings to plan and prioritize tactics across the marketing funnel.
• Support development of annual and quarterly marketing plans aligned with business objectives and brand standards.
• Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables.
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Maintain digital asset libraries including photography, video, and brand collateral.
• Support promotions, packages, and gift card initiatives through content and coordination.
• Capture real-time photos and videos to support all marketing tactics.
• Assist with professional photo shoot planning, coordination, and execution.
• Support public relations efforts including media support, broadcasts, accolades, and thought leadership opportunities.
• Collaborate with CVBs, PR agencies, and corporate partners to amplify visibility.
• Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
• Execute social media strategy ensuring content follows brand standards.
• Create, schedule, and publish organic social media content across designated platforms.
• Support influencer partnership agreements, deliverables, and reporting return on investment.
• Manage and execute Instagram giveaways from ideation, execution, choosing winners, reporting, and coordinating prizes to chosen winners.
• Manage and publish all Facebook event listings.
• Monitor engagement and respond to comments and messages in a timely, brand-aligned manner.
• Analyze social media KPIs and adjust content calendar as needed.
• Stay up to date on trends in social media tools, applications, channels, design and strategy.
• Develop and execute paid social media strategy and adhere to ad schedule, content and budget.
• Support online digital presence through upkeep of imagery, business information, etc.
• Respond to online reviews as needed.
• Partner with Marketing Manager and operations teams to ensure responses and resolutions reflect brand voice and values.
• Conduct online audit routinely to ensure online information is up to date.
• Serve as marketing champion for on-site activations including the design and distribution of marketing material physically and digitally.
• Capture content at Activations to be used on social media, websites, and media opportunities.
• Support Activations as needed.

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance