Assistant Marketing Manager, Promotional Programs

This role is based in Richmond, VA, and follows a hybrid work model. Relocation assistance is available for qualified candidates. This role offers the opportunity to contribute to how consumers engage with our brands through rewards experiences and integrated marketing activations.

What You Will Do

Support promotional strategy and roadmap development, contribute to digital experience development, coordinate omnichannel engagement initiatives, develop marketing plans and project requirements, support customer experience delivery and rewards integration, monitor and evaluate program performance, help improve processes and scalability, foster stakeholder alignment, and apply insights to future enhancements.

Why It Might Be a Fit

We're seeking an Assistant Marketing Manager, Promotional Programs in Richmond, VA to support the planning, execution, and optimization of promotions, sweepstakes and innovative engagement experiences across our portfolio of owned brand programs.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Strategy, or a related field required
• 3+ years of experience supporting marketing programs, digital customer experiences, loyalty programs, promotional programs, or related consumer engagement initiatives
• Experience developing creative briefs, marketing requirements, campaign plans, content strategies, and cross-channel activation plans
• Knowledge of digital marketing channels including websites, landing pages, email, and SMS, with an understanding of how channels work together to create connected customer experiences
• Strong organizational and project management skills, including experience managing timelines, stakeholder inputs, testing activities, and launch execution
• Ability to build effective working relationships and collaborate across a highly matrixed organization
• Experience using consumer insights, analytics, and measurement frameworks to support optimization and continuous improvement efforts
• Strong written, verbal, and presentation communication skills

Benefits

• 15 days of paid time off
• 13 paid holidays
• 2 floating holiday days
• 37.5-hour workweek
• Comprehensive medical, dental, and vision coverage for you and your family
• Paid parental and bonding leave for life's biggest moments
• Wellness programs that care for your whole well-being at whatever stage you are in your life
• Paid volunteer days
• Student loan repayment assistance
• Professional development stipends
• 401(k) matching from day one
• Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary
• Annual merit increases and performance bonus