Associate Director, Brand Strategy (Distribution)

Live Nation Entertainment
New York, NY
Category Marketing
Job Description
Role Overview

The Associate Director, Brand Strategy (Distribution) will work with the President, VP, Digital Strategy, and other key stakeholders to develop a multi-channel social strategy for maximum views, impact, growth, and acquisition. This role will support the continued development and growth for a diverse roster of Roc Nation artists and the Roc Nation Distribution brand.

What You Will Do

Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans and content strategies, securing digital retail merchandising, facilitating requests between partners, managers, and artists, and maintaining web & social platforms for the Roc Nation Distribution brand.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience managing digital distribution and social platforms, a passion for the music market, and excellent copywriting skills.

Requirements

  • 5+ years experience managing the use of and/or relationships with digital distribution and social platforms
  • Bachelor's degree in a related field preferred
  • Extensive knowledge of and passion for the music market
  • An in-depth understanding of social media platforms, industry trends, new technologies, and digital music services
  • Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
  • Knowledge using basic audio, photo, and video editing programs
  • The highest attention to detail
  • Track record building and maintaining strong business relationships
  • Strong oral/written communication skills
  • The drive to take initiative, work independently, and be accountable while also working as a team player who is collaborative, positive, and flexible
  • Experience running reports and exporting data from Google Analytics, email service providers, CRM, and other audio/video/social platforms
  • Experience working with social management and listening platforms
  • Experience working with content management systems; especially Wordpress

Benefits

  • Medical, vision, dental, and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
  • Free concert tickets
  • Paid time off including paid holidays, sick time, and floating days
  • Career and skill development programs with School of Live
  • 401(k) program with company match
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