Associate Director, HCP Marketing, Bylvay

The Associate Director, HCP Marketing, Bylvay is a key role on the Rare Disease Commercial Team. The candidate will support U.S. marketing initiatives and key promotional activities to help the Bylvay brand team achieve near-term revenue goals and support the ongoing successful launch in rare disease. The role will encompass traditional HCP marketing as well as peer to peer marketing activities, brand planning, development of marketing materials and messages for multichannel engagement focused on advisory boards, educational programs and KOL engagements.

What You Will Do

The responsibilities will include leading key initiatives to implement Peer to Peer tactical plan, development & execution congress marketing plans & materials, speaker bureau content strategy, training, execution & ongoing management, advisory board planning and execution, amplifying peer to peer messaging through multichannel engagement tactics, developing and monitoring KPIs for brand tactical plan and communicating performance vs leading and lagging indicator to Rare Disease leadership, contributing to Brand Planning and Tactical Plan development for the Rare Disease portfolio, and ensuring compliant execution of all promotional activities.

Why It Might Be a Fit

The ideal candidate will have proven cross-functional leadership skills to lead across a complex matrix, at least 10 years of Biopharma commercial experience, minimum 5 years of pharmaceutical or biotechnology commercial marketing experience, successful launch experience in the rare or specialty categories, sales or field-based experience strongly preferred, and a strong scientific/medical aptitude and experience in Rare Disease with complex science and reimbursement.

Requirements

• Proven cross-functional leadership skills to lead across a complex matrix
• At least 10 years of Biopharma commercial experience
• Minimum 5 years of pharmaceutical or biotechnology commercial marketing experience
• Successful launch experience in the rare or specialty categories
• Sales or field-based experience strongly preferred
• Strong scientific/medical aptitude and experience in Rare Disease with complex science and reimbursement
• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities

Benefits

• 401(k) with company contributions
• Group medical, dental and vision coverage
• Life and disability insurance
• Short- and long-term disability insurance
• Flexible spending accounts
• Parental leave
• Paid time off
• Discretionary winter shutdown
• Well-being allowance
• Commuter benefits