Role OverviewJoin AstraZeneca as Associate Director, Marketing in Wilmington, DE for the respiratory team, where you will play a pivotal role in channeling our scientific capabilities to make a positive impact on changing patients' lives. As an Associate Director, you will be responsible for bringing Brand Strategy to realization through leadership of market research, insight and analytics, brand positioning and messaging, and integrated launch plans.
What You Will Do
Oversee the launch readiness and launch for future indications and LCM activities, including coordination across the cross-functional team, ensuring dynamic strategic and tactical plans are built and aligned across the organization. Develop and deliver disease state engagement and foundational brand campaign/plans/messages in support and preparation of new launches.
Why It Might Be a Fit
Prioritize customer needs; design, refine, and articulate clear value propositions that resonate across segments. Apply the latest analytical and research techniques to deepen insights into customers, market dynamics, and competitive landscapes.
Requirements
- Bachelor's Degree
- 3+ yrs experience in one or a combination of: pharmaceutical, healthcare, scientific, clinical, institutional or related industry experience And / OR commercial experience
- Experience in GI diseases, with Gastro HCPs, and/or GI specialty medicines
- Advanced Degree in Business, Marketing, or Science
- Strong presentation and negotiation skills
- Ability to successfully work through ambiguity
- Marked capability in driving work at pace, leading cross-functionally, operating in ambiguity and in a matrixed environment
- Demonstrated Learning Agility
- Experience leading both HCP marketing strategy and tactics (AD level work)
- Experience on launches or pre-launch brands (segmentation, opportunity sizing, narrative development, disease state education campaigns, etc.)
- Sales Experience (sales professional, first line manager)
Benefits
- Inclusive environment where equal employment opportunities are available to all applicants and employees
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