Associate Director, Media

We are seeking an Associate Director of Media to lead the development, execution, and optimization of our paid media strategy. This role will be responsible for managing our media agency relationship, overseeing campaign-level media planning, driving performance reporting and optimization, and cultivating strategic media partnerships that amplify our brand and business objectives.

What You Will Do

Lead the development of campaign-specific media strategies aligned to brand and business objectives. Evaluate media channel investments and recommend budget allocations to drive awareness and trial of Spindrift beverages. Own performance measurement and analytics across all paid media channels.

Why It Might Be a Fit

The ideal candidate combines strong analytical rigor with strategic thinking and has experience managing integrated media programs across digital, social, video and audio. They are equally comfortable being hands on keyboard and diving into performance metrics as they are developing strategy recommendations and exploring new, innovative media opportunities.

Requirements

• 8+ years of experience in media planning or media strategy (either client or agency side)
• Expertise across media channels including paid social, online video, programmatic, search, audio and connected TV.
• Fluency in paid media analytics, with the ability to conduct hands-on, in-platform analysis and translate findings into concise, executive-level performance reporting.
• Ability to synthesize complex datasets into clear, concise insights and recommendations and create executive-ready summaries and presentations that communicate performance, learnings, and future recommendations.
• Experience managing external media agencies and holding partners accountable to reporting and optimization, as well as business outcomes.
• Track record of identifying and executing successful media partnerships and sponsorship opportunities.
• Excellent communication, presentation, and relationship-management skills.
• Experience within consumer-packaged goods, food & beverage, retail, or consumer brands preferred.

Benefits

• Short-term incentive programs specific to level and department.
• Long term incentives.
• Medical, dental, and vision insurance, with an employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
• Company-paid life insurance, and a 401k retirement savings plan with a company match
• Monthly cell phone allowance
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• Voluntary additional life insurance, short-term disability and long-term disability insurance
• Paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time