Associate Director, Paid and Earned Media

The Associate Director, Paid and Earned Media is responsible for paid and earned media strategies and plans for their respective therapeutic area (TA)/brand, ensuring alignment with brand positioning and objectives. This role involves managing paid and influencer agency partners, providing strategic insights, and optimizing activities to maximize impact and efficiency. Works closely with the Orchestration teams and Marketing to ensure media and channel synergies.

What You Will Do

Develop and coordinate compelling DTC and HCP paid media plans with TA and Brand leads, Omnichannel colleagues and other relevant stakeholders to align with brand positioning and messaging. Manage agency partners for the portfolio of TAs and brands. Integrate strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts.

Why It Might Be a Fit

The ideal candidate will bring a culturally relevant lens to all work—constantly identifying fresh ways to engage patient and provider audiences. Provide senior-level counsel to Brands to maximize business outcomes, using paid and earned media as key vehicles.

Requirements

• Bachelor’s degree in Marketing, Business or related field
• 10+ years paid media marketing experience
• Curious, challenger mindset
• Experience working with external media agencies
• Demonstrated ability to successfully operate in a fast-paced, dynamic environment
• Excellent strategic planning skills
• Knowledge of the pharmaceutical industry
• HCP and Patient tactical experience planning and driving impactful customer experiences
• Proven success in developing strategy through expert understanding of paid media
• Ability to manage complexity, including the leadership of work across competing priorities
• Strong strategic thinking and analytical skills
• Strong understanding of regulatory, compliance, and ethical considerations in engaging with HCPs and patients
• Proven track record of innovative customer experience tactics/high impact results
• Outstanding planning and organizational skills
• Excellent communication and stakeholder management skills
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity
• Excellent leadership skills with the ability to inspire and motivate others

Benefits

• Base compensation range $152,700 to $267,300
• Company bonus based on individual and company performance
• Long-term incentive compensation
• Company vehicles
• Medical, dental and vision coverage
• Life insurance
• Disability insurance
• 401(k) savings plan
• Flexible spending accounts
• Employee assistance program
• Tuition reimbursement program
• Voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance
• Time off pursuant to its sick time policy, flexible vacation policy, and parental leave policy