Role OverviewThe Associate Director, Paid Search leads the Paid Search team and oversees the strategy, execution, and optimization of all SEM campaigns. This role manages the end-to-end campaign process, including setup, activation, performance monitoring, and ongoing optimization.
What You Will Do
Manage a team of paid media specialists, create and implement new procedures to streamline paid media processes, manage platform relationships, and perform quality control on trafficking creative assets and ad tags.
Why It Might Be a Fit
The ideal candidate has 5-6 years of experience in paid search, with demonstrated success collaborating with cross-functional teams, and 3+ years of experience in people management. Strong leadership skills, analytical and organizational skills, and excellent communication skills are required.
Requirements
- Bachelor's degree in Business, Communications, Marketing, or related field (or equivalent relevant work experience)
- Minimum 5-6 years of proven experience in paid search
- Minimum 3+ years of experience in people management
- Strong proficiency working with industry tools including Google Ads, Bing Ads and Google Analytics
- Experience in pixel/tag implementation for campaign setup, attribution and troubleshooting
Benefits
- Medical, dental, vision, prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death & dismemberment
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- Generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Pet insurance
- Accident, critical and hospital indemnity health insurance coverage
- Life and disability insurance
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