Associate Director, Social Media

The Associate Director of Paid Social sits on the fast-growing Communications team. Our social media team is on the cutting edge of media marketing for enterprise B2B clients. We’re a hub of innovative strategies, helping clients leverage the full power of LinkedIn, Meta, YouTube, Reddit and more to reach, engage, and convert their target audiences.

What You Will Do

You’ll lead a pod of up to 8 Social Media Strategists. You’ll set the tone for excellence across your team and clients. Goal Setting: AsD’s are responsible for setting the goals for each client engagement in their pod.

Why It Might Be a Fit

You live on the cutting edge of the industry, always looking for opportunities to grow and share. Ability to translate and articulate strategy and tell stories with data. Equal parts competitive and curious; you’re a true problem solver.

Requirements

• 4+ years experience working at a performance/digital marketing agency (bonus for B2B)
• 2+ years people management experience
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta
• Understanding of different Ad Units within the LinkedIn and Meta Platforms such as conversation ads, document ads, ctv and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to team members to ensure joint success
• Ability to de-escalate client fires and more importantly, proactively prevent fires from starting!
• Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• Ability to organize, prioritize and manage multiple projects simultaneously

Benefits

• Set living wage
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Mental health support through Spring Health and Headspace
• Physical therapy through Omada and Aaptiv virtual workouts
• Complimentary One Medical membership for primary and virtual care
• Unlimited PTO (2-week minimum)
• Paid Company Holidays
• Your Birthday Off
• End of Year Recharge (Closed December 24 - January 1)
• Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time
• Annual Company-wide Retreat