Associate Director, Strategy

160over90
New York, NY
Category Marketing
Job Description
A cultural marketing agency is seeking an Associate Director, Strategy who is curious, plugged into culture, and able to effectively articulate an influential and trusted perspective. The role requires staying at the forefront of cultural and category dynamics, understanding consumer behavior, and collaborating with internal teams. The ideal candidate has 6+ years of strategy experience, excellent written and verbal communication skills, and a portfolio that reflects craft and impact.

Requirements

  • Lead and contribute to all aspects of the strategy process — from research and analysis to insight development and creative briefing — with a high degree of independence and sound judgment.
  • Provide clear, thoughtful strategic counsel to clients and internal teams, including identifying proactive opportunities for growth.
  • Develop comms plans, consumer journeys, and activation frameworks that guide creative execution.
  • Create and present strategic briefs and recommendations to internal & external audiences with clarity and confidence.
  • Demonstrate a strong understanding of client business, category dynamics, and cultural context, contributing informed perspectives to the work.
  • Partner closely with account, creative, and cross-functional teams to ensure strategic alignment and cohesion throughout projects.
  • Support and, where appropriate, lead components of new business efforts, contributing to both thinking and storytelling.

Benefits

  • Health care
  • Retirement
  • Vacation and other paid time off
  • Additional offerings
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