Associate Manager, Influencer Marketing (Hybrid opportunity)

Requirements

• Own and drive Influencer Strategy & Campaign Management
• Ideate and bring to life unique, creative influencer campaigns
• Identify, recruit, and manage relationships with influencers
• Manage all communications with influencers
• Create pitch decks and coordinate with partnership marketing and resort partners
• Coordinate all influencer travel and briefing
• Create recap decks, analyze performance and provide insights on future campaigns
• Own and drive non-travel partnerships
• Identify new influencer strategies and guide the direction for talking points and monitor and report on performance
• Drive cross functional implementation of influencer content to increase brand awareness and usage
• Manage influencer landing pages with content and email teams
• Manage SEO tests in collaboration with performance marketing team
• Work closely with paid social team and agency
• Work closely with email team to implement influencer content
• Work with AB testing team on new ideas for influencer content implementation
• Own and manage implementation of creator paid social content
• Ideate and create all necessary assets for paid social to drive engagement
• Manage and maintain tracking document of usage rights for paid social team
• Manage and Execute events, PR trips & activations
• Lead influencer event strategy and execution
• Manage and organize influencer events in major U.S. markets
• Support and execute large-scale PR trips
• Coordinate influencer travel, accommodations, itineraries, and on-site activities
• Manage Budget and Operations
• Own influencer marketing budgets, including forecasting, tracking, and reconciliation
• Manage influencer payments, vendor setup, marketing credit card coding, and financial tracking
• Own and Manage Reporting
• Track and report on influencer performance metrics on a weekly and monthly basis
• Analyze campaign results and deliver detailed recaps and insights to stakeholders
• Work with analytics team on UTM tracking and reporting
• Evaluate campaigns and future decisions based on data and performance
• Coordinate Nobel Beach Prize Influencer Program

Benefits

• Travel Perks and Benefits for both ALG Vacations and Hyatt
• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match