Associate Manager, Toy Marketing - Signature Barbie

Mattel, Inc.
Any Location, CA
Category Marketing
Job Description
Mattel is seeking an Associate Manager, Toy Marketing - Signature Barbie to manage the toy portfolio strategy, pricing, and product development pipeline. The role will develop toy strategy, manage pricing architecture, and partner with leadership to build 3–5 year toy product roadmaps. The ideal candidate will have 5+ years of experience in brand marketing, franchise management, or content marketing, with strong quantitative and financial skills.

Requirements

  • 5+ years experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
  • Project management: Managing complex product development timelines
  • Roles in category management, product marketing, or product development
  • Experience partnering with design and manufacturing
  • Background in CPG or toy companies, ideally with exposure to retail buyer dynamics

Benefits

  • Competitive total pay programs
  • Comprehensive benefits
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