Role OverviewSupport the B2C go-to-market strategy, driving growth, trust, and adoption for Arta's advanced investment platform across US and international markets. Translate complex investments into accurate, compliant, and compelling member-facing content. Work closely with investment teams to learn and document product specifications.
What You Will Do
Implement B2C go-to-market plans, manage product content pipeline, create high-impact marketing collateral, plan and execute paid user acquisition, produce educational content, and audit onboarding flows.
Why It Might Be a Fit
You have a foundation in consumer marketing and are eager to apply your skills in a complex fintech work environment. You understand the nuances of sophisticated financial products and know how to talk about them legally and compellingly.
Requirements
- 2-3+ years of product marketing or product experience
- Experience within wealth management, fintech, or alternative investment platforms
- Built agents and models to optimize campaigns, create marketing sites, and optimize flows
- Understand the nuances of sophisticated financial products (e.g., private markets, exotic derivatives, and tax-aware investing)
- AI fluency and ability to build automated, AI-assisted marketing workflows
- Execution mindset and ability to thrive in a fast-paced, deadline-driven environment
- Operational rigor and ability to maintain details and own recurring publishing workflows
- Analytical mindset and ability to look at adoption data, run A/B copy tests, and iterate on the activation funnel
- Regulatory comfort and experience working alongside legal and compliance teams
Benefits
- Competitive salary and benefits package
- Ample opportunities for growth and advancement
- Robust health insurance offering for you and your family
- High deductible health plan available with health savings account contribution
- Generous parental leave
- Competitive PTO benefits
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