Associate Programmatic Trader

Butler/Till
City of Rochester, NY
Job Description
Role Overview

The Associate Programmatic Trader will support channel strategy, execution, and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and hands-on experience in self-serve advertising platforms.

What You Will Do

Key responsibilities include planning, strategy, and programmatic expertise development, effective campaign management and performance optimization, and data-driven insights and reporting.

Why It Might Be a Fit

The ideal candidate will have a firm grasp of hyper-targeted, complex campaigns, basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
  • High level of proficiency in Excel - ability to create and utilize formulas, VLookups, concatenate, and other functions
  • Minimum 1-2 years of experience managing campaigns in the digital marketing ecosystem
  • Experience in hands-on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.)
  • Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy

Benefits

  • ESOP (employee stock ownership plan)
  • Annual bonus
  • Full benefits package
  • Paid time off benefits
  • 100% paid parental leave
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