Role OverviewGeotab is seeking an Associate Vice President, Brand who will be responsible for defining and evolving Geotab's global brand strategy, positioning architecture, and visual identity. The role will oversee the internal creative studio and manage external agency relationships to ensure the consistent production of world-class campaigns, content, and design that are on-brand and aligned with business objectives.
What You Will Do
Define and evolve Geotab's global brand strategy, positioning, and visual identity across all markets and sub-brands. Oversee the internal creative studio and manage external agency relationships to ensure the consistent production of world-class campaigns, content, and design that are on-brand and aligned with business objectives.
Why It Might Be a Fit
The ideal candidate will have the ability to translate business goals into a differentiated, long-term brand strategy that drives market positioning and category leadership. They will also have proven ability to lead multidisciplinary creative teams and agency partners, maintaining high standards of creative excellence while ensuring on-brand execution at scale.
Requirements
- Ability to translate business goals into a differentiated, long-term brand strategy
- Proven ability to lead multidisciplinary creative teams and agency partners
- Ability to leverage data and market insights to inform brand decisions
- Exceptional ability to partner across functions and influence without direct authority
- Outstanding verbal and written communication skills
- Skilled in coaching, mentoring, and developing diverse teams
- Experience managing multi-million dollar budgets
Benefits
- Flex working arrangements
- Home office reimbursement program
- Baby bonus & parental leave top up program
- Online learning and networking opportunities
- Electric vehicle purchase incentive program
- Competitive medical and dental benefits
- Retirement savings program
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