Role OverviewDrive CSL's digital customer engagement priorities, focusing on Social Media and AI, aligned with Commercial and Medical objectives. Align Social Media strategy in a single COE, enabling execution of digital customer engagement priorities via engagement and collaboration with stakeholders.
What You Will Do
Develop a digital shared service to scale consistent and high-quality customer experiences across social media, collaborate with Corporate Communications to establish enterprise-wide social brand strategy, and implement design principles to introduce efficiencies in social media outreach.
Why It Might Be a Fit
The role requires thought leadership in Social Media, AI understanding, and strong interpersonal skills to build rapport and credibility with CSL leaders and key external stakeholders.
Requirements
- Bachelor's or Master's degree in a scientific or business field
- 10+ years' experience in the pharmaceutical/biotechnology industry, specifically in Marketing or digital communications
- Ability to provide thought leadership in Social Media, including ideas and unique insights that guide, shape and influence brand strategies
- Strong AI understanding and appetite to develop thought leadership
- Knowledge and experience of design thinking, proof of concept and value realization models, preferred
- Strong interpersonal skills to quickly build rapport and credibility with CSL leaders and key external stakeholders.
- Knowledge of relevant business, legal, compliance, privacy, security, and regulatory requirements
- Experience working in an international environment and with matrixed, cross-functional teams
- Excellent negotiation, communication, and relationship-building abilities
- Strong change and leadership skills, with ability to influence without authority
- Demonstrated ability to partner effectively with colleagues focused on the broader Omnichannel Strategy and AI Strategy, maintaining a clear, non-duplicative scope of ownership
Benefits
- Dental insurance
- Vision insurance
- Other benefits (not specified)
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