Associated Director, Digital Innovation

CSL
Baltimore, PA
Category Marketing
Job Description
Role Overview

Drive CSL's digital customer engagement priorities, focusing on Social Media and AI, aligned with Commercial and Medical objectives. Align Social Media strategy in a single COE, enabling execution of digital customer engagement priorities via engagement and collaboration with stakeholders.

What You Will Do

Develop a digital shared service to scale consistent and high-quality customer experiences across social media, collaborate with Corporate Communications to establish enterprise-wide social brand strategy, and implement design principles to introduce efficiencies in social media outreach.

Why It Might Be a Fit

The role requires thought leadership in Social Media, AI understanding, and strong interpersonal skills to build rapport and credibility with CSL leaders and key external stakeholders.

Requirements

  • Bachelor's or Master's degree in a scientific or business field
  • 10+ years' experience in the pharmaceutical/biotechnology industry, specifically in Marketing or digital communications
  • Ability to provide thought leadership in Social Media, including ideas and unique insights that guide, shape and influence brand strategies
  • Strong AI understanding and appetite to develop thought leadership
  • Knowledge and experience of design thinking, proof of concept and value realization models, preferred
  • Strong interpersonal skills to quickly build rapport and credibility with CSL leaders and key external stakeholders.
  • Knowledge of relevant business, legal, compliance, privacy, security, and regulatory requirements
  • Experience working in an international environment and with matrixed, cross-functional teams
  • Excellent negotiation, communication, and relationship-building abilities
  • Strong change and leadership skills, with ability to influence without authority
  • Demonstrated ability to partner effectively with colleagues focused on the broader Omnichannel Strategy and AI Strategy, maintaining a clear, non-duplicative scope of ownership

Benefits

  • Dental insurance
  • Vision insurance
  • Other benefits (not specified)
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