Audience Insights and Analytics Director

iCrossing
Fort Myers, FL
Category Research
Job Description
Hearst Television is seeking an experienced Audience Insights and Analytics Director to analyze buyer feedback and provide data-driven recommendations to sellers and outside promotion. The role involves creating presentations, working with sales departments, and contributing to the enhancement of station content. Hearst offers opportunities for growth and a dynamic work environment within a respected broadcasting company.

Requirements

  • Prior advertising, marketing or broadcast experience
  • Background in consumer or media research
  • Proficiency in Nielsen software, Wide Orbit Media Sales, Marshall Marketing, Excel, and PowerPoint
  • Analytical, creative, and inquisitive personality
  • Interest in consumer and media habits
  • Equivalent military experience (considered)

Benefits

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits
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