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Audience Insights and Analytics Director
iCrossing
Fort Myers, FL
Category
Research
Apply for Job
Job Description
Hearst Television is seeking an experienced Audience Insights and Analytics Director to analyze buyer feedback and provide data-driven recommendations to sellers and outside promotion. The role involves creating presentations, working with sales departments, and contributing to the enhancement of station content. Hearst offers opportunities for growth and a dynamic work environment within a respected broadcasting company.
Requirements
Prior advertising, marketing or broadcast experience
Background in consumer or media research
Proficiency in Nielsen software, Wide Orbit Media Sales, Marshall Marketing, Excel, and PowerPoint
Analytical, creative, and inquisitive personality
Interest in consumer and media habits
Equivalent military experience (considered)
Benefits
Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits
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