Role OverviewThe B2B Marketing Specialist will manage the development and execution of key marketing strategies and tactics to support the domestic Franchise Development teams as they grow the franchise network. This includes creating awareness and consideration of the franchising opportunities with the four franchise brands, driving leads to the Franchise Development sales team, and supporting their engagement with leads as they move through the funnel and into a signed Franchise Agreement.
What You Will Do
The Marketing Specialist will oversee project management, develop or update creative for digital or print franchise development marketing materials, plan and manage trade shows & events, lead all franchise development broker marketing efforts, develop and execute targeted email marketing, and assist in reporting & analytics of paid, owned and earned marketing.
Why It Might Be a Fit
This is a unique opportunity for someone interested in franchise development, marketing, and health & wellness. The ideal candidate will have a strong attention to detail, excellent written and verbal communication skills, and the ability to manage and prioritize multiple projects and deadlines in a fast-paced environment.
Requirements
- Experience in a marketing or advertising department or agency, handling a variety of different projects
- Experience working with sales or development teams and/or on lead gen marketing projects a plus
- Experience with presentation preparation and email platforms, CRMs and/or Adobe Suite products a plus
- Inherent sense of personal responsibility and ownership
- Strong attention to detail and the ability to manage and prioritize multiple projects and deadlines in a fast-paced environment
- Excellent written and verbal communication skills
- Results-oriented, driven to deliver agreed-upon outcomes amidst changing priorities and resourcing
- Strategic thinker with an ability to learn and grasp new concepts and move quickly
- Flexible and adaptable, comfortable with ambiguity and change
- Continuous optimizer of process, practices and the status-quo
- An understanding of how franchising works
- Keen mind and eye for what creative design and marketing content will be compelling to a potential franchisee/entrepreneur
- Ability to move work forward independently
- Technical skills to execute marketing tactics and pull reporting in digital platforms (i.e., CRM, LinkedIn, etc.)
Benefits
- Medical, Dental and Vision Coverage
- Hybrid Work Environment
- Life and Disability Insurance
- Unlimited Time off + Paid Holidays
- Flexible Friday's between Memorial Day and Labor Day
- 401(K) Savings Plan Matching at 4%
- 10 Coaching and Therapy sessions
- Mental Health Benefits
- Brand Discounts & Reimbursements
- In-house workout facilities
- Professional Development Opportunities
- Team Building, Employee Engagement Activities & so much more
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