Brand Intelligence Analyst

Fisher Investments
Plano, TX
Category Marketing
Job Description
Role Overview

The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group, overseeing the monitoring and protection of the Fisher Investments brand in traditional and social media. They strategically plan and implement social media campaigns to achieve specific reputational goals, analyze and report findings to management, and elevate awareness to inform business recommendations.

What You Will Do

Conduct social listening, analyze reputational situations, identify and inform management of potential brand threats, distill brand media coverage, maintain knowledge of evolving online platforms, research and implement new processes, and develop and implement social media campaigns.

Why It Might Be a Fit

The ideal candidate will have highly developed qualitative and quantitative skills, experience managing ad campaigns, and prior experience using social media management tools and social listening tools.

Requirements

  • Bachelor's degree or equivalent combination of education and experience
  • Highly developed qualitative and quantitative skills
  • Experience managing ad campaigns
  • Prior experience using social media management tools (Sprout, Hootsuite)
  • Prior experience using social listening tools (Brandwatch, Talkwalker)

Benefits

  • 100% paid medical, dental and vision premiums for you and your qualifying dependents
  • 50% 401(k) match, up to the IRS maximum
  • 20 days of PTO, plus 10 paid holidays
  • Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
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