Role OverviewThe Brand Manager will lead upstream innovation efforts to identify new category extension opportunities grounded in consumer needs, market trends, and brand right-to-win. This individual will translate consumer and marketplace insights into actionable product concepts, platform strategies, and commercialization plans.
What You Will Do
The Brand Manager will shape the future growth of Arm & Hammer and TAG brands by identifying and developing category extension opportunities, lead upstream innovation efforts, and partner with cross-functional teams to develop product concepts and refine consumer propositions.
Why It Might Be a Fit
The successful candidate will have strong project management skills, experience leading complex, cross-functional innovation initiatives, and the ability to think creatively and strategically while maintaining a strong business and financial mindset.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of progressive experience in Marketing, Global New Product Innovation, brand management, or a related discipline
- Experience supporting innovation, new product development, and/or the commercialization of consumer products
- Strong project management skills, with experience leading complex, cross-functional innovation initiatives from concept through commercialization
- Demonstrated ability to think creatively and strategically while maintaining a strong business and financial mindset
- Experience developing, evaluating, and advancing new product ideas, consumer propositions, and launch strategies
- Strong strategic, communication, presentation, and influencing skills
- Demonstrated ability to work with senior stakeholders, including executive-level leadership
- Ability to manage ambiguity and advance initiatives within evolving or undefined business environments
- Strong understanding of common consumer marketing research tools and techniques
- Experience conducting P&L analysis and evaluating the financial viability of new product opportunities
- Proven ability to prioritize and manage multiple initiatives in a fast-paced environment
Benefits
- Medical, dental, vision, basic life insurance
- Paid vacation and sick time
- Paid Parental Leave
- Paid holidays, floating holidays, and vacation days
- 401k retirement plan with company match and profit sharing
- Discounted Employee Stock Purchase Plan
- Bonus
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