Brand Manager, Brand & Collaborations

The Brand Manager, Brand & Collaborations will help shape how Lids shows up at the intersection of sports, culture, fashion, entertainment, and fandom. This role is responsible for developing and executing brand-led collaboration programs, talent partnerships, ambassador initiatives, influencer campaigns, and live-event moments that build cultural relevance and drive consumer engagement across Lids channels.

What You Will Do

Lead day-to-day planning and execution for ambassadorships, special projects across sports, fashion, music, entertainment, and creator communities. Manage the updating and maintaining of brand and collaboration calendars. Manage cross-functional collaboration timelines, deliverables, product needs, marketing assets, event requirements, launch plans, and partner communications.

Why It Might Be a Fit

The ideal candidate understands the sports lifestyle consumer, has strong instincts for emerging trends and talent, and can manage multiple complex projects with creativity, urgency, and attention to detail in a fast-paced, high-volume environment.

Requirements

• 4–6 years of experience in brand marketing, events, talent partnerships, influencer marketing, experiential marketing, or related fields.
• Strong understanding of sports culture, headwear, streetwear, fashion, creator communities, and cultural collaboration ecosystems.
• Experience managing influencer campaigns, event activations, and talent/ambassador partnerships.
• Ability to develop creative and visually appealing decks.
• Extremely strong organization and time management skills with the ability to be proactive, productive, and a self-starter without being overly managed.
• Excellent project management skills with the ability to manage multiple timelines, stakeholders, deliverables, and priorities simultaneously.
• Strong written and verbal communication skills, including the ability to develop briefs, recaps, presentations, and partner-facing materials.
• Creative instincts with a practical understanding of how ideas move from concept to execution across retail, digital, social, PR, and live experiences.
• Comfortable working in a fast-paced environment with shifting priorities, tight timelines, and high-visibility brand moments.
• Common sense and emotional intelligence.

Benefits

• Comprehensive medical, dental, and vision coverage
• Retirement plan
• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
• Paid Time Off
• Generous employee discount and exclusive perks
• Ongoing career development, including discounted secondary education courses
• A collaborative, innovative, and team-oriented work environment
• Early Wage Access options
• Bonus eligibility depending on position level