Brand Manager, C4 Beverage

As a Brand Manager, you will be responsible for evaluating the performance of the beverage side of the business and determining portfolio strategy to drive performance and sales growth. You will lead and build on the brand vision by conducting product research, go-to-market launch campaigns, promotion and pricing planning, and ongoing consumer research and analysis.

What You Will Do

Develop integrated marketing plans for brand campaigns, analyze brand performance and competitive environment, work closely with sales to develop a compelling go-to-market strategy, and maintain a pulse on macro trends and the competitive landscape.

Why It Might Be a Fit

You will be responsible for managing all aspects of the brand, including brand equity campaigns, innovation process, and new product go-to-market launches. You will also be expected to develop and execute brand go-to-market activation plans in support of brand equity campaigns and new product launches.

Requirements

• 5+ years brand marketing experience at a brand, creative agency or consultancy managing omni-channel campaigns at scale
• Brand management experience working with CPG companies and high growth DTC lifestyle in the nutrition and health & wellness spaces
• Bachelor’s degree or MBA in business, marketing or related field preferred
• Experience translating rich consumer insights into actionable and compelling marketing tactics
• Familiarity with the latest trends in sports nutrition
• Project management skills to manage multiple high-profile and high-budget projects at once
• Ability to work collaboratively and cross-functionally in a fast-paced environment where the ability to influence and build relationships is critical
• Excellent communication and presentation skills
• Proactive personality and careful attention to detail
• Strong organizational skills and ability to prioritize in a fast-paced environment
• Self-starter that can effectively manage time with little to no supervision
• Ability to build strong internal/external relationships

Benefits

• Competitive health insurance
• Life insurance
• Mental wellness programs
• 401K matching
• Lifestyle Spending Account
• Unlimited vacation paid time off
• Volunteer time off
• Discounts on C4 Energy, Cellucor, and XTEND products
• Paid parental leave
• Reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account