Brand Manager, HCP Web

Abbott
Any Location, CA
Category Marketing
Job Description
Role Overview

Join Abbott Diabetes Care in our mission to help individuals with diabetes lead active, fulfilling lives. Collaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.

What You Will Do

Translate campaign strategies into effective website experiences, monitor web performance, and identify opportunities to improve user experience and engagement.

Why It Might Be a Fit

Strong interest in digital customer experiences and healthcare professional marketing, experience coordinating projects across multiple stakeholders and timelines, and excellent written and verbal communication skills.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field
  • 2-4 years of experience in digital marketing, website management, content marketing, or related disciplines
  • Strong interest in digital customer experiences and healthcare professional marketing
  • Experience coordinating projects across multiple stakeholders and timelines
  • Strong organizational skills with the ability to manage multiple priorities simultaneously
  • Excellent written and verbal communication skills
  • Familiarity with web content management systems (CMS) and basic website analytics

Benefits

  • Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
  • Excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement
  • Freedom 2 Save student debt program
  • FreeU education benefit
  • Paid holidays
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